And although that frame was only projected onto the movie screen for 1/24th of a second-a speed too fast to be perceived by conscious awareness-the researcher reported an increase in popcorn sales by nearly 60%. In 1957, a marketing researcher inserted the words “Eat Popcorn” onto one frame of a film being shown all across the United States. For example, are people conscious when they are daydreaming? What about when they are drunk? In this module, we will describe several levels of consciousness and then discuss altered states of consciousness such as hypnosis and sleep. Upon reflection, it is easy to see how slippery a topic consciousness is. In response to this notion, Freud introduced the concept of the “subconscious” (Freud, 2001) and proposed that some of our memories and even our basic motivations are not always accessible to our conscious minds. That is, consciousness is more than just being “on” or “off.” For instance, Sigmund Freud (1856 – 1939)-a psychological theorist-understood that even while we are awake, many things lay outside the realm of our conscious awareness (like being in the car and forgetting the rest of the world can see into your windows). In English, we use the opposite word “unconscious” to indicate senselessness or a barrier to awareness, as in the case of “Theresa fell off the ladder and hit her head, knocking herself unconscious.” And yet, psychological theory and research suggest that consciousness and unconsciousness are more complicated than falling off a ladder. It includes awareness of the self, of bodily sensations, of thoughts and of the environment. Have you ever done this?Ĭonsciousness is a term meant to indicate awareness. Figure 7.2 This guy is singing his heart out in his one-man mobile music studio. Although these little lapses of attention are amusing for the rest of us, they are also instructive when it comes to the topic of consciousness. Have you ever had a fellow motorist stopped beside you at a red light, singing his brains out, or picking his nose, or otherwise behaving in ways he might not normally do in public? There is something about being alone in a car that encourages people to zone out and forget that others can see them.
Understand the difference between popular portrayals of hypnosis and how it is currently used therapeutically.Explain the relationship between consciousness and bias.Define consciousness and distinguish between high and low conscious states.
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